Callataÿ & Wouters

MoneYou - Quick Launch of High Savings Account Capitalizes on Competitive Advantage

"Having achieved considerable success with our MoneYou brand in the Netherlands, we recognized there was significant opportunity to expand into savings products. However, it was vital for us to be able to bring our offering to the market rapidly and keep ahead of the competition. The all-in-one solution offered by Thaler Direct Savings Bank was the ideal fit for us."

Jan Haverkort, Senior Vice President, ABN Amro

Rapid Implementation

Having established its portfolio of mortgage and lending products in the Netherlands through its MoneYou brand, ABN Amro sought to further increase its competitive advantage in the region with the launch of high interest savings products. With Thaler Direct Savings Bank, Callataÿ & Wouters’ ready-to-run internet savings platform, the bank was able to roll out the offering in just 12 weeks and meet its aggressive launch deadlines.

Attracts widely spread and stable funding

At a time when consumers are seeking higher interest rates and institutions are faced with increasing funding costs, Thaler Direct Savings Bank enables banks such as ABN Amro to rapidly implement internet savings facilities and attract stable, widely spread funding.

“The concept behind our solution is to empower banks to address the challenges caused by the current market climate. With Thaler Direct Savings Bank, banks can secure additional capital and better ride the waves of decreasing funding and interbank dealing.”

Marc De Groote, CEO at Callataÿ & Wouters

Low TCO

ABN Amro went live with the system in September 2008 and can now adopt a model of self-service. Customers are empowered to be more self-sufficient, enabling the bank to achieve high levels of operational efficiency with the straight through processing of transactions. With customers managing and servicing all aspects of their accounts independently, ABN Amro can streamline customer interaction, enabling it to minimise overheads and pass on considerable incentives and savings.